Values that are instilled,
understood, and implemented
Core Value
Our Vision
To be a trustworthy food & hospitality services company that consistently delivers quality, happiness and added value for all stakeholders.
Our Mission
Continuously improve products and service quality
Always focus on customer satisfaction
Prioritize Employee Welfare
Strengthen commitment and consistency in development of the Indonesian Nation
Positively contribute to society and communities where we are in
Prioritizing Commitment and Consistency in Development of the Indonesian Nation
Our core values are based on “The Banana Tree Philosophy” and implemented into “The Seven Company Principles” as our collective belief and behavior guidelines
Banana trees are very beneficial for humankind. The fruit can be eaten to provide nutrition, while the leaves and other parts can be used for various purposes. Banana tree grows and reproduces vegetatively by itself, thus it is abundantly available to everyone. Banana tree maintains its life for the generation to come before it dies. Accordingly, The Banana Tree Philosophy exemplifies spirit to serve mankind, willingness to sacrifice and the ability to regenerate.
7 Company Principles
As practical guide of our employees behavior
Dedication to the Nation
Our work is our dedication to the nation and the advancement of the national industry is our pride
Honesty and Fairness
Every individual must be honest and fair both for personal or company affairs
Teamwork in Harmony
Teamwork in full harmony as a unity that mutually trusts each other and each being responsible with the belief of “one for all, all for one”.
Strive for Improvement
Always strive for improvement both for oneself as well as for the company.
Courtesy and Noble
Be courteous in words and deeds as well as be noble in respecting and appreciating rights and obligations.
Adapting to the Progress of Time
Adapting oneself to go along with the progress and advancement over time.
Gratitude and Thankfulness
Grateful to The One Almighty God for his Grace and thankful to the society, the nation and the country for its help.
